About
I’m Lucas Simula, french designer based in Aix-les-bains, France, who loves consumer apps for Gen Z, the crypto world, and AI products.
My design style is minimalist, focused on creating the simplest possible experience with clean screens and straightforward text. I also adapt my approach to the target audience—bold for Gen Z, soft for business users, or sleek and elegant for a tech-savvy crowd.
I’m inspired by creatives like Michael Riddering for UX/UI, Benji Taylor for animations and transitions, Alex Barashkov for UI, and Nikita Bier for growth design, as well as apps like Locket, Airbuds, Bump, Retro, Duolingo, Corner, Dice, My Mind and Airbnb.
Work Experience
2023 - Now
Product Designer at chilli
France (Remote)
As the lead product designer, I oversee the entire design process—from research and flow creation to wireframes, high-fidelity mockups, prototyping, and developer handoffs. I am also responsible for designing icons, animations, and maintaining the design system.
Company name
chilli
Website
2021 - Now
Co-founder & Designer at Frame-ux
France (Remote)
As freelancers, we are often approached to work on multiple projects. To better manage these opportunities, we decided to establish a brand — a studio — to streamline our efforts. I specialize in product design, branding, and web design. Recently, we made the decision to focus the studio entirely on website design.
Company name
Frame-ux
Website
2019 - 2021
CEO & Co-founder aat Ship&Co
France (Remote)
After completing our studies, we launched Ship&Co, a platform designed to provide luggage management services for airport departures. With the onset of COVID-19, we pivoted to offer a multimodal transportation solution through an API. Our clients have included major organizations such as SNCF, leading hotel chains, Vinci Airports, and Air France.
Company name
Ship&Co
Website
